chances are you’ve heard of Sigur Ros – the iconic Icelandic band. And even if you haven’t, then you’ve almost certainly heard “Hoppipolla” – their famous hit that was used extensively in a BBC promo for Planet Earth.
I go to quite a lot of gigs. I’m fortunate to receive regular invites from labels and publishers, and having recently moved down to the South Coast, I now love to go to shows in Brighton. It’s close, the journey is easy and the audiences are really friendly.
I recently saw a campaign advertising an alcoholic beverage brand. It was a decent campaign, with aspirational shots of attractive twentysomethings larking about with bottles in their hands and a rousing music track accompanying it.