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Archive for Blog

Sync Music A to Z: J is for Jointly Owned Copyright

Sync Music A to Z: J is for Jointly Owned Copyright

It’s not uncommon for music tracks to have jointly owned copyright between two or more parties. Brands and agencies must be aware that to license a track that has more than one music publisher with rights to the song, you’ll need to get everyone onboard with your deal. In this post I share how these situations arise, and who you need to negotiate with to get your sync licence.

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Lost In Translation

Lost In Translation

Do music rights owners and brand marketers speak the same language? Not always. Often it is my job to translate what one party actually means to the other. For successful negotiations it’s vital to understand each one another and so sometimes an interpreter is needed! Here I share some common terminology that gets lost in translation and some tips on how to be clear in your the music procurement process.

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The Next Steps For The UK Music Industry: WMF

The Next Steps For The UK Music Industry: WMF

Will you be at the Westminster Media Forum’s event – The Next Steps For The UK Music Industry next month (April 16)? Richard Kirstein will be speaking about brand partnerships and the evolving relationship between music and brands. Keynote addresses come from Antony Bebawi (Sony/ATV Music Publishing) and Ged Doherty (British Recorded Music Industry). Looks like a very interesting forum, for more details and to book your ticket read this post:

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Sync Music A to Z: I is for Indemnity

Sync Music A to Z: I is for Indemnity

When licensing music you’ll want the licensor to include an indemnity, but be warned it will be capped at the same level as the sync licence fee. Whether you think this acceptable or not, this is one of the factors you need to know about when licensing tracks for brands.

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Now The Lines Are Truly Blurred

Now The Lines Are Truly Blurred

A California jury has awarded Marvin Gaye’s children US$7.4m (approx. £5m) in damages for the similarity between Robin Thicke’s Blurred Lines and Marvin Gaye’s Got To Give It Up. What does this mean for brands and for anyone looking to emulate the musical feel or style of an artist or genre?

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Sync Summit London

Sync Summit London

Sync Summit is coming to London on 7-8 April. There’s a great line up of speakers and artists, as well as a brilliant opportunity for networking with music industry professionals. Richard will be part of the discussion panel on sync in the brand advertising market – so if you get along make sure you see him. If you need any other reasons to attend this sync industry event, read this post sharing details of the conference and why you shouldn’t miss it.

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Will Micro-Licensing Replace The Conventional Sync Business?

Will Micro-Licensing Replace The Conventional Sync Business?

What is micro licensing, and is this a threat to the sync licensing business? Richard shares his thoughts on this niche area of the music licensing sector. If you are looking to licence music for UGC then micro-licensing could be for you, but remember to play by the rules as this part of the industry is policed just as efficiently as music usage by well-known brands in global campaigns.

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Music Procurement Webinars At The WFA

Music Procurement Webinars At The WFA

During a recent webinar on music procurement with the WFA, we conducted a series of polls to gain a better understanding of the challenges faced by marketing procurement executives. This digest of the webinar and the results of the polls will make interesting reading for anyone who missed it, especially if you are in Marketing Procurement and want to push music up the agenda at your brand. Although it would appear that there is some way to go in ensuring that everyone understands the issues surrounding music rights, fortunately I do have a solution! Read on to find out more…

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A To Z Of Music Rights: G is for Geo-Locking

A To Z Of Music Rights: G is for Geo-Locking

In our series on the A to Z of Music Rights, we’ve got to ‘G is for Geo-Locking’. In this post Richard explains why you may require geo-locking (also know as geo-blocking) when publishing licensed content online. Do you presume that internet usage is always global? Well you could be in for a surprise as music rights owners invariably refer to the territories you licence for offline usage and apply these to your online usage licence. Find out more about licensing music for online content and how to geo-lock videos on YouTube or your website.

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