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Archive for Blog

Sync Summit London

Sync Summit London

Sync Summit is coming to London on 7-8 April. There’s a great line up of speakers and artists, as well as a brilliant opportunity for networking with music industry professionals. Richard will be part of the discussion panel on sync in the brand advertising market – so if you get along make sure you see him. If you need any other reasons to attend this sync industry event, read this post sharing details of the conference and why you shouldn’t miss it.

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Will Micro-Licensing Replace The Conventional Sync Business?

Will Micro-Licensing Replace The Conventional Sync Business?

What is micro licensing, and is this a threat to the sync licensing business? Richard shares his thoughts on this niche area of the music licensing sector. If you are looking to licence music for UGC then micro-licensing could be for you, but remember to play by the rules as this part of the industry is policed just as efficiently as music usage by well-known brands in global campaigns.

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Music Procurement Webinars At The WFA

Music Procurement Webinars At The WFA

During a recent webinar on music procurement with the WFA, we conducted a series of polls to gain a better understanding of the challenges faced by marketing procurement executives. This digest of the webinar and the results of the polls will make interesting reading for anyone who missed it, especially if you are in Marketing Procurement and want to push music up the agenda at your brand. Although it would appear that there is some way to go in ensuring that everyone understands the issues surrounding music rights, fortunately I do have a solution! Read on to find out more…

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A To Z Of Music Rights: G is for Geo-Locking

A To Z Of Music Rights: G is for Geo-Locking

In our series on the A to Z of Music Rights, we’ve got to ‘G is for Geo-Locking’. In this post Richard explains why you may require geo-locking (also know as geo-blocking) when publishing licensed content online. Do you presume that internet usage is always global? Well you could be in for a surprise as music rights owners invariably refer to the territories you licence for offline usage and apply these to your online usage licence. Find out more about licensing music for online content and how to geo-lock videos on YouTube or your website.

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A To Z Of Music Rights – F is for “Film Of The Film” (“FOTF”)

A To Z Of Music Rights – F is for “Film Of The Film” (“FOTF”)

If you’re planning a Film Of The Film of your next commercial, a behind the scenes video of the making of it, you need to include it in the music licence. Here we look at F is for Film Of The Film (FOTF) and the implications of featuring music tracks from your commercial in these. In this case it’s all about Context and Term. Read on to find out more.

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The Benefits Of Deal Mapping

The Benefits Of Deal Mapping

Deal mapping is a technique I use regularly to help visual the complexities of sync licensing projects, and as a tool to help clients better understand the processes involved before embarking on negotiations. In this post I explain the advantages of using this visual tool, and also introduce our unique workshops that brands and agencies can sign up to learn how to use deal mapping for your procurements projects.

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Sync Music A to Z: E is for Editing

Sync Music A to Z: E is for Editing

Continuing our series of blog posts, Sync Music A to Z, here I look at editing and the dos and don’ts. Find out what is allowable and what you may require special permission to do. As with all music procurement projects it is vital that you read the small print to ensure you don’t infringe your sync licence agreement.

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Sync Music A to Z: D is for Duration

Sync Music A to Z: D is for Duration

You may be surprised to find out that when licensing music for commercials and video, the duration of a recording is not a simple matter of paying more for longer recordings, less for shorter clips. As with many other factors that need to be taken into account when negotiating sync licence fees, duration is not straightforward. In this excerpt taken from our new eBook A To Z Of Music Rights For Brands And Agencies, we explain how duration affects music licensing and the key points you need to address and be transparent about when submitting licensing requests.

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