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Archive for Music Rights Without Fights

Lost In Translation

Lost In Translation

Do music rights owners and brand marketers speak the same language? Not always. Often it is my job to translate what one party actually means to the other. For successful negotiations it’s vital to understand each one another and so sometimes an interpreter is needed! Here I share some common terminology that gets lost in translation and some tips on how to be clear in your the music procurement process.

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Music Procurement Webinars At The WFA

Music Procurement Webinars At The WFA

During a recent webinar on music procurement with the WFA, we conducted a series of polls to gain a better understanding of the challenges faced by marketing procurement executives. This digest of the webinar and the results of the polls will make interesting reading for anyone who missed it, especially if you are in Marketing Procurement and want to push music up the agenda at your brand. Although it would appear that there is some way to go in ensuring that everyone understands the issues surrounding music rights, fortunately I do have a solution! Read on to find out more…

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Campaign – For Better Music Licensing?

Campaign – For Better Music Licensing?

As seen in Campaign! Richard Kirstein shares a music licensing story that didn’t go to plan with serious repercussions for all involved. Find out what happened, where they went wrong, and learn from other people’s mistakes. As you will see, music licensing doesn’t have any grey areas; if you want to use a music track you need full clearance from the music rights owner. By following Richard’s advice you can avoid music rights issues as exemplified in this true story, and ensure a smooth music procurement process.

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