Music & Brand Marketing : A marriage made in heaven?
Figaro Digital kindly asked me to write a best-practice piece for brands looking to cut better deals when engaging artists or buying music t...Read More »
Constantly small vs. infrequently large?
Some clients invest the majority of their annual marketing budget in one or two “blockbuster” TVCs rolled out across multiple markets. Budgets are typically...Read More »
I'll be at The Great Escape in Brighton this week on Thursday 12th & Friday 13th May. Are you going?
It's my second year there, and this time I'm taking a client to meet emerging artists & indie l...Read More »
Resilient Music's Richard Kirstein will be on the Artist & Brands panel at MusicConnex on Wednesday 20th April (Day 2) at 11.30am. http://bit.ly/ecfXqp
There's some great panellists and the se...Read More »
When considering music for campaigns, brands often face a dilemma about the deployment of musical resources. At a basic level, the choice is : Larger & Powerful vs. Smaller & Tactical
Let’s...Read More »
I’m currently reading “Positioning For Professionals” by Tim Williams. He makes a compelling argument for the narrowing of focus as a strategy for success. This got me thinking about the polarity of n...Read More »