Miller Music Tour

Client: SABMiller
Agency: Essentially
Brand: Miller Genuine Draft
Campaign: Miller Music Tour
Music: “Reload”
Artist: Sebastian Ingrosso

Our role:
Resilient negotiated synch licences with 3 parties for both vocal & instrumental versions across multiple films. We also provided strategic advice on the artist partnership agreement.

Client Testimonial:

“Resilient Music’s depth of knowledge within the world of global music licensing is outstanding. They operated as an extension of our team, educating all stakeholders and providing clarity around the often complicated sync licensing processes involved in Artist and Brand partnerships. Their attention to detail, thoroughness and flexibility in supporting our roster of agencies was excellent and I would have no hesitation in recommending them to other brand teams.”

Steve Arkley - Global Brand Director, Miller Genuine Draft

Sebastian Ingrosso & New York City: Episode 1:

The Making of ‘Reload’ with John Martin and Tommy Trash: Episode 2:

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