Client: Nationwide Building Society
Brand: Nationwide Building Society
Campaign: On Your Side For Generations
Music: “I’ll Keep You Safe”
Artist: Sleeping At Last
Resilient brokered publishing & master sync licences for this beautiful song by Sleeping At Last’s Ryan O’Neal. The track was found by our creative partner Susan Stone at Cecilia and licensed by rights owners Chester Music (via Music Sales) and the Artist (via Music Alternatives).
As this ad was managed in-house, we were more reliant on the music supervisors than we would have been if we have been working in the traditional way with a creative agency. Resilient worked with us from the outset to manage the entire process from initial brief to the clearance and licensing which ran seamlessly throughout the project.