Campaign: “World Of Play”
Music: “Gonna Fly Now” – (Bill Conti/Carol Connors/Ayn Robbins) – arranged and recorded by Tom Player of Lost Track Productions.
Brief: License the classic film theme song for use in a new Ladbrokes campaign and Behind-The-Scenes (BTS) film.
Source a producer/arranger to create an epic re-record.
Result: Brokered broad licence terms from Sony Music Publishing.
Sourced and music supervised the creation of the re-record by Tom Player of Lost Track Productions.
You can see the finished ad on YouTube.