I'll Keep You Safe

Client: Nationwide Building Society

Music: “I’ll Keep You Safe” – Sleeping At Last

Brief: Source and license replacement track for title sourced by client for which approval was denied.

Our solution: Work with partner company Cecilia to source creatively relevant song, liaising with artist to create bespoke version for campaign. Create competitive environment within a tender process.

Result: Competitive licence fees for unique version of track, achieved top 5 Shazam chart position and high consumer engagement on social media.