Client: Nationwide Building Society
Music: “I’ll Keep You Safe” – Sleeping At Last
Brief: Source and license replacement track for title sourced by client for which approval was denied.
Our solution: Work with partner company Cecilia to source creatively relevant song, liaising with artist to create bespoke version for campaign. Create competitive environment within a tender process.
Result: Competitive licence fees for unique version of track, achieved top 5 Shazam chart position and high consumer engagement on social media.